| |
| |
|
E-Book Information |
|
|
|
eBooks: With Courage and Patience, We Are Getting There
Just how do we make the "e" in e-books stand for "easier"? Well, how about this? Let's scrap the existing digital rights management. Instead everybody in charge of administering DRM would be re-trained overnight as digital priests. They would certify "trustworthiness" to those seeking to download e-books. Before downloads, customers would be visited by digital priests of their respective religious persuasions. With great pomp and circumstance, they would "pledge" not to forward their books to everybody in the world without compensating the authors and publishers. Break the pledge, and you'd find yourself in purgatory, hand-copying old encyclopedias. Or maybe a totalitarian law would work instead. First-offenders guilty of unlawful content reproduction would have to wear a scratchy wool eye patch for one year. For a second crime, the patch would be now a mask. We could set up toll-free hot-lines and reward people for spying on their neighbors. The Real Point See my real point here? No easy way exists to loosen the DRM grip--this complicated issue can't be addressed with good old-fashioned guilt and fear. But e-book standards for DRM and formats would help. I am counting on the laws of capitalism, which always prevail. A demand will eventually be met with supply, and I'm hoping that the right set of standard will break from the pack and simplify the digital content landscape. That will be a blessed day. Microsoft, Adobe and Palm and the others now have their own special technology fee tacked on to the price of e-books. And that complicates merchandising. We e-book merchants would rather not have multiple cost structures for the same e-book. Nor do we like consumers to be limited to books published in their chosen format or suffer multiple technologies just to enjoy a story. Nothing is more frustrating than having three different libraries on your handheld and forgetting where your recent fiction resides. I don't just hear customers complaints--I myself own a handheld. Villains not Who's to blame? I'm thinking nobody. Many authors and publishers break out in a cold sweat at just the mention of the word "Napster" and can you blame them? Their livelihood is at stake. They should, however, strive to better satisfy consumers desire for more content in digital form. If a publisher has faith in their work, it's now accepted that expanding to e-book will deliver extra profit and drive hardback sales. Not all understand this. I still hear some authors express misguided fear that e-books will cannibalize their hardback sales. Publishing is not a zero-sum game, however--and that actually can be good. E-books add incremental value to the equation. Granted, companies tasked with encrypting content for them are an easy target, for they create the hoops through which we must jump. But the DRM heavyweights like Microsoft, Adobe and eReader are simply business people satisfying a need with existing technology. No glass chin Let there be no mistake, the future is bright for e-books--sales are on a steady rise. The industry took a couple of jabs during the Internet correction, but you'll find no glass chin here. More students are beginning to see e-books as an alternative for those pricey hardback textbooks. The computer savvy are learning the ease in pasting code directly from their favorite Java e-book manual, and there's even speculation that men are reading more romance as they no longer fear being seen with a floral book cover. Moreover, the Tablet PC is maturing, and the publishers are slowly but surely putting even more content in digital form. It takes courage, but we're getting there. Though it is a word often used in excuses, "patience" is needed by digital downloaders, me included. Article by L. Scott Redford - scott@diesel-ebooks.com Scott is the President of Diesel eBooks with over 35,000 popular and professional eBooks organized by 50 categories. Visit the free download section at http://www.diesel-ebooks.com
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Demand for E-books on the Increase Demand for electronic books, or e-books, has created one of the fastest growing Internet consumer market segments.Research conducted recently by the Gartner Group revealed that one in 300 books read in the USA, and one in 450 books in Europe, are read in the digital format. Internet Marketing Online: 15 Smart Quick Ways To Profit From Ebooks If you have an ebook, I can show you 15 internet marketing online secrets to profit from it:1. Allow other e-zine publishers or web site owners to republish small nuggets or excerpts of information from your ebook with your byline or ad included. 7 Secrets to Explode your eBook Sales! Part 6 Secret #6: Creating momentum and identity through Book Sellers!Aho99% of them were wrong when I asked this simple question.Who are the best eBook Sellers online today?The answer I received from most of my ezine list was Amazon. Buying e-Books on eBay eBay is the world's online marketplace, that enables a diverse and passionate community of individuals and small businesses to trade on a local, national and international basis. Founded in September 1995, eBay provides a platform for the sale of goods and services to more than 135 million registered members from all around the world. Ebooks are Promotional Powerhouses Ebooks are fairly easy to produce, and their production cost is inexpensive. Just think about it: you don't need a publisher, an agent, a printing press, offset film, ink, paper, or even a distributor. Are You Using The Four Letter Word? The most powerful word in the marketing dictionary is made up of just four letters: F-R-E-E.It doesn't matter what kind of product or service you're promoting, if you can use the word FREE in your advertising and marketing, then your response rates will shoot up. Top Ten eBook Mistakes and How to Correct Them (Part 2) Did you know that you already have an eBook inside you? And, like your coach, you can earn thousands of dollars each month? Even if you are a non-techie like me, you can write your ebook at the same time you write your print book. Or, solve your readers' problems using other articles and reports already in your files. How One eBook Author Writes eBooks How does this eBook writing process actually work for an individual? It is truly a unique experience for all of us. I will share with you some personal thoughts about my process. Writing an eBook is Risk-taking Behaviour - Choose to do it! The choice to author a book isn't one that just suddenly comes to you. It's something that gradually happens. The Kolbrin - Ancient Warnings of Modern Threats The Kolbrin is a substantial Biblical-era wisdom text of immense value to comparative religion scholars, space threat researchers and philosophers. The earliest books of this ancient manuscript were written following the Hebrew Exodus from Egypt. How to Write Your First Ebook Writing your first ebook may seem like a daunting task. But like many projects, it won't seem so bad when it's broken down into manageable chunks. How To Find HOT, Non-Internet Marketing Topics For Your eBooks It's so tempting to write ebooks yet again, on "How To Make Money on the Internet" isn't it?You see the thousands of books pitching the next big tip, technique or strategy for making money online.You get a flood of email from guru's who have made it big in the world of internet marketing products, writing ebooks on that topic. More Than An Ebook The following in an excerpt from the E-Book of the same name.Utilising the Full Resources of the Internet to Promote your FictionFiction writers appear to be the despised members of the internet writing community. Writing An eBook - The How To Guide Whenever you're listening to one of the big names in internet marketing you hear the same speech over and over again when it comes to viral marketing. The number one advice is, write an eBook and give it away for free. Price your eBook to Sell Well Q. The big question asked me in teleclasses or client sessions is "How should I price my eBook?A. Resell Rights Power The Quickest Way To Have A Product To Sell On The InternetCreating a product from scratch that you can sell on the Internet will take some time to do.Writing a book, for example, can take weeks or months to complete. Are Ebooks Overpriced? Who ever thought that one day books would not be written. People no longer have to go to stores and buy books anymore, they can read them online by authors who instead of paying the extra money to get published, simply put their book in a virtual form. Ebook Marketing: 20 Checklist For eBook Creation If you promote an ebook, please pay attention to these ebook marketing checklist:1. What will be the title of your ebook and will it have a subtitle?2. 30 Truisms About eBook Authoring The decision to author an eBook is a life-changing decision. The "fallout" from publishing an eBook will change forever the way you see yourself and the way others see you. How to Almost Guarantee Your eBook Market Success Conceptualizing a profitable idea and formulating a marketing plan to sell it is a relatively exhausting task. Not everyone is gifted with the creative juices to come up with a cutting edge concept.
|
